Managing Director, Business Strategies Group (BSG) & Regional Director, Asia Pacific of UFI, Global Association of the Exhibition Industry

“I worked with Norisma for more than five years during her time at MyCEB in Kuala Lumpur.

It was always a pleasure to work with Norisma.

Working on projects in the exhibition industry often results in tight deadlines and changing requirements.

Throughout these challenges, Norisma remained professional, organized, flexible and helpful.

She is an excellent manager and always professional.

Norisma would be an asset to any team and any project. I highly recommend her.”

Managing Director, Business Events Partnership

"Norisma was originally recruited by me to project manage Oil & Gas Asia (OGA) in light of her background with PETRONAS and her impressive interview performance when I met her.

She brought real project management discipline to the exhibition and showed integrity, leadership and strong motivation to deliver on some stiff targets.

During time at MyCEB, she was a huge help in my more recent exhibition project and was instrumental in making the subvention process transparent and easy to follow for my client.

Norisma combines professionalism with a personal touch, she never over promises but is always realistic and positive with a strong work ethic and a desire to get things done.

Her communication skills are excellent and her follow up first class.”

Director, Global Business Development, International Association of Exhibitions and Events (IAEE)

“Ms. Ismail is a dedicated and committed professional in the meetings, events, and exhibitions industry.

Norisma is thorough and detailed in the work she creates and delivers and an honor to work with.

I have had the opportunity over the past 6 years to work with Norisma coordinating and delivering successful outcomes for IAEE and Malaysia.

Norisma is a true asset for Malaysia and any work she becomes involved in.”

Chief Operating Officer, Malaysia Convention & Exhibition Bureau (MyCEB)

"An outstanding member of our team, very knowledgeable, acquire strong professionalism and an extensive global network within the exhibition industry. Her dedication highly contributed to the success of our organisation. As the Exhibition Sales Manager, Norisma was responsible for developing and implementing strategies to drive sales growth for the bureau's exhibition business. Norisma consistently exceeded targets and played a key role in securing numerous high-profile exhibitions for Malaysia

Norisma was an excellent communicator, building strong relationships with clients and stakeholders and representing the bureau with the utmost professionalism. Always willing to go above and beyond to ensure the success of our organisation, her commitment to excellence, attention to detail, and ability to work under pressure made her an invaluable asset. I personally support her venture as I have no doubt that Norisma would excel in any role or organisation she choose to pursue. She has my highest recommendation without reservation.”

Group Chief Executive Officer, Constellar Singapore

“Norisma is highly organised and efficient.

She always demonstrates her willingness, flexibility and positive attitude to go the extra miles in making sure our events are well supported.

She is well versed and knowledgeable in the MICE industries.

She is also very well connected to the different government ministries which are invaluable for all organisers that require the support from the government bodies.

Norisma has always played a vital role in connecting and promoting the international events in Malaysia to create the diversity in the MICE industries & she is definitely an asset to all organisers who want to penetrate the MICE business.”

UFI Programme Manager (France)

"Norisma demonstrated a remarkable level of expertise in the exhibition industry.

Her deep understanding of the Malaysian MICE market, including its key players, trends, and challenges, was invaluable in developing successful strategies for our members.

She also had a unique talent for distilling complex information into concise and actionable insights.

Her ability to identify and communicate market opportunities helped our team make informed decisions that led to successful outcomes for our clients.

Beyond her technical skills, Norisma was also an exceptional team player who was always willing to lend a helping hand to her colleagues.

Her positive attitude and strong work ethic made her a pleasure to work with, and I believe she would be a valuable asset to any organisation looking to expand its presence in the Malaysian MICE market and beyond.”

Senior Manager, Life Science Unit, Malaysia External Trade Development Corporation (MATRADE)

“I had the privilege to work with Norisma on a healthcare project.

She knows her subject matter well and her excellent personality made things easy and exciting.

She is very professional and pleasant to deal with.

She is very clear with her role and she delivers beyond expectations.

She is indeed an asset to her organisation.”

Senior Manager, BSG & Assistant Director of UFI Asia-Pacific

“Norisma is a passionate professional I worked in the past for the exhibition industry conference and activities organising.

She is friendly, helpful, detailed oriented, and organised in my view, she was also a great project manager who will pre-plan and explore ways to achieve goals.

She is one of my compass connections whenever local guidance and support needed when we have projects and events in Malaysia.”

Director Events & Operations, Association of Event Organisers (AEO)

“I met Norisma when she was involved in the sponsorship of one of our flagship events.

Norisma is organised, personable and professional and had creative ideas for the sponsorship activation, which I really enjoyed fulfilling with her.

I would recommend Norisma for her support and knowledge within the event project management field.”

Senior Director, Transformation & Digital Trade Division, Malaysia External Trade Development Corporation (MATRADE)

“Norisma is an outstanding person and well respected in the exhibition industry. I met Norisma back in 2018 and it was always a pleasure working with her.

Her passion and enthusiasm in the Business Events industry has made her a great professional sales manager with full of great ideas and solutions.

She has been very supportive in providing valuable guidance and advise on MyCEB area of support to ensure the success of International Sourcing Programme (INSP) at MIHAS.

Her friendliness, joyful and exceptional people skills has demonstrated that Norisma is definitely an asset to any project team or organisation."

President & CEO, International Association of Exhibitions and Events (IAEE)

“Norisma is an outstanding person and a well respected professional in our industry.

She has gained a very positive reputation and I am proud to let everyone know that it has been my pleasure to work with her from my position as CEO of the International Associations of Exhibitions and Events.”

Senior CEM Program Manager, International Association of Exhibitions and Events (IAEE)

“I have had the pleasure of working with Norisma Ismail, CEM, in my role as Senior CEM Program Manager of IAEE, for almost a year.

We worked together to successfully start the CEM Learning Program in Malaysia.

Norisma is well-organised, efficient and I highly recommend her for any position or endeavor that she may pursue.

I would have no reservations about working with her again.

I believe that Norisma would be an asset to any organisation or partnership.”