The Program Madani Rakyat Zon Timur took place from 5 to 7 July 2024 at Dataran Sayangi Kuantan, Pahang. The event, organized by the Prime Minister's Office in collaboration with the Ministry of Rural and Regional Development and the Pahang State Government, aimed to improve community well-being by showcasing government initiatives and services.

Activities included sessions on community welfare, unity, TVET, career carnivals, tourism, agriculture, and food security. The program also featured exhibitions on STEM and AI education, discounted sales, and government asset displays, providing a platform for collaboration between government agencies, GLCs, NGOs, and the private sector​ (Malaysia Madani)​​ (Malaysia Madani)​.

The event, officiated by Prime Minister Dato’ Seri Anwar Ibrahim on 6 July, attracted over 336,000 visitors and generated RM1.57 million in sales, significantly benefiting local entrepreneurs. It facilitated continuous communication between the government and the public, ensuring community needs and concerns are addressed​ (MCMC Malaysia)​​ (Astro Awani)​.